If you’ve ever started something new and built it from the ground up you know the struggles that lie before you. For some the notion of starting something new is scary. It might be so challenging for you that you psyche yourself out and stop before you even try. Somewhere along the line you decided to let negativity and doubt creep in and decide for you what you should do. Don’t get me wrong, I think it’s become part of our culture to hide in the shadows, not rock the boat, and just skate by. But what if you tried? You have an idea in your head that’s been knocking around for some time now but have you acted on it?
I want to share with you something personal. A vision I’ve had in my head for years now. I’ve been fortunate to have opportunities to work in recreation and sports in a variety of capacities. I’ve been through ups and downs, and I’ve been around long enough to look for opportunities as they arise. For me, when I found Floorball it was like a light switch. Immediately I had a vision for what this sport could be in the US. The challenge has been how to effectively carry that vision out. I’m not the only one out there who sees the value of the sport, but I see my path and I’m doing what I can to make it happen. It hasn’t been without its ups and downs along the way, but if I were to chart out a strategic plan I’m more or less right on track.
It’s important when starting anything new to have markers or goals that you can check off along the way. It’s something that allows you to gauge where you are in the process, but also take note of successes. It helps clarify what you need to accomplish and make a plan to accomplish those markers.
For me the first step was starting a business. I had to first define what type of business I wanted to create. Once I did that the vision for moving forward became that much clearer. I wanted to focus on developing education in the sport. I began writing blogs, blogs, and more blogs. I wrote an instruction book so anyone could learn and teach the sport, I started a podcast, I started speaking at conferences, doing floorball demos at schools, teaching instructional classes for kids, and started a floorball league. All of this happened in the first two years of my business. It’s been quote the ride so far. But let me be clear it hasn’t been easy but that’s ok.
For those who think starting out you’re going to make a ton of money it’s just not likely. You’re going to spend a lot of time and money building something that you hope will make money. Ultimately the market is what will decide. What I’ve tried to do as I’ve evolved my business is to play the long game. I’m developing content all the time, and I’m doing what I can to better position myself in the market while working to create the market. The hope is that over time more and more people are able to connect with what I’m doing and get involved in Floorball. If you’re thinking of starting something I encourage you to just do it. Don’t wait, don’t hem and haw, just get after it. You won’t regret it.