Branding matters. A logo or brand should speak about who and what you are. It’s one of the things that fans of your brand will gravitate towards, but also connect with. Many wonderful products that have been created have been lost in the shuffle because they failed in their logo and branding. This stuff matters. Part of the goal is to transcend your products into something that becomes synonymous with a message. Nike is a great example of this through their “Just Do it” campaign, or the Jordan line. Pretty much everyone in the world will recognize those logos.
At Floorball Guru we spent a lot of time thinking about this. From the name of the company to the logo and what we wanted to present. The logo has evolved slightly, and there are a few renditions that we could have chosen, but we landed on our current one and are pleased with how it’s presented. You might be wondering why we have two. The stick logo is our main logo, however, given social media layouts, and even branding on clothing, etc. the stick logo doesn’t always work. I’m thankful that in the design process my graphic artist had the forethought to design an alternate logo. This has helped serve many purposes and we’ve used iterations of this logo for different purposes.
All of this stuff matters because your branding leads you where you’re going. I’ve had some cases where I’ll meet people, introduce myself, and they’ll follow with you’re the Floorball Guru. I’m honored that they know me before I meet them. That raises an important point too. How you conduct yourself, promote your brand, etc. is what people will know you for. They’ve already formed an opinion of you through this process. Fair or not fair doesn’t matter. What’s out there is what people will judge you on initially. If you’re looking to get through the door to sell anything it can be closed quickly if you’re branding and messaging are missing the mark. There’s a lot going on, and a lot to think about. You have to try and cover all the angles to make sure you’re doing the right things.
Here are some other logos our there that I think hit the mark.
Sometimes it’s the little things that matter the most. Whether you’re starting a business, organization, or maybe you’re just working to brand yourself. Take the time to think through how your logo brings your message across to potential customers. It’s hard enough to find, gain, and build followers (customers), but even harder if they can’t identify with your message or brand. Make sure you’re doing what you can to make that process as seamless as possible.
