You may not know it, but at Floorball Guru we offer consulting as part of the business. While the focus is on Floorball it doesn’t end there. Our experience goes well beyond the scope of our business into facility planning, programming, and staff training. Our focus is to help businesses expand and grow. We assist in helping others learn, teach, and play floorball by implementing it effectively into their current processes. It’s not enough to get you started. We want you to flourish and succeed. The success of one is success for all.
When I’ve spoken to clients, or people interested in Floorball I get a lot of the same responses. Many people immediately jump to leagues. There are no guarantees. I’ve found that the most effective way to grow and implement this sport is to focus heavily on education. This becomes increasingly important if you have a floor hockey program and you’re switching to Floorball. The main difference I’ve found is that Floorball brings out a different audience. People are looking for something new or a variation and Floorball tends to fit the bill.
My advice to anyone is to start small to grow big. Nothing happens overnight. While a group may blow up out of the gate it’s not the norm. When I first offered Floorball classes in my city I had no idea what the turnout would be. I had never offered it before and had nothing to gauge it off of. That first session had about 16 kids broken into two age groups. I was happy with that. In that time I’ve expanded to offer a third age group and now we hit anywhere from 20-37 kids over a six week session.
As time expanded and I got more participants I noticed a higher percentage of kids coming back. To keep them engaged and challenged I added a league. I didn’t add a league until two years of consistent teaching. When I started the league every kid in it had been through one of my classes. At that point parents and kids had bought into the sport and what I was doing. That’s a key part of the process.
The problem I see when many look to start a program is that they either think it’s going to immediately grow; or they don’t spend enough time educating. Obviously there are other factors at play, but those tend to be some of the bigger ones. Another part is focusing solely on league play. Don’t get me wrong I love to play, and frankly I don’t play as much as I want to. I’m usually teaching instead. However, teaching classes has opened more doors to space which helps build the adult programming. I’ve seen a lot of people jump into the sport focusing on building adult play only to struggle, see stagnant growth, or become disgruntled and quit all together.
To be successful we have to figure out what’s working for us and capitalize on it. It takes a lot of effort. Many people don’t want to put in the effort, or aren’t able to do it. Sometimes it’s a timing issue. Sometimes it’s being a consistent force where people will eventually find you. Keep at it, but make sure you’re setting yourself up for success. If we can play a small role in that we’d love to help.