Develop your content strategy

Too often in business we don’t work to help each other. The feeling is that it’s always one against the other. Beat the competition. So on and so on it goes. One of the things that we’ve strived to do at Floorball Guru is to provide resources to help others. What they choose to do with that information is up to them. We’ve been transparent in what we do and how we do it. We’ve made no secret about it in the hopes of helping others get started. Frankly, the more people and businesses in the sport the better.

A big part of building anything is succeeding and failing. In both of those things comes a willingness to try. You must be willing to put yourself and your business out there before anything can happen. One of the most effective ways to do this is through social media, or at least creating what we’ll call digital currency.

I created Floorball Guru, while I’ll admit I didn’t come up with the name, nor did I care for it at the time. The credit goes to a buddy. One of the first things he told me to do prior to launching the business was to sit down and create. I wanted to share my passion for the sport while educating others about the sport. The task at hand was to create 52 articles on anything and everything. That process is something that has helped us consistently push out new content on a daily and weekly basis, but also allowed us to expand on the type of content we can create.

Here’s the trick in all of this for those listening. It doesn’t need to be perfect, poetic, or long. What you have to do is put it out there. I wish I could say that every piece of content from social media posts, blogs, vlogs, and podcasts have been amazing and well received. The reality is that isn’t the case. However, things that I’ve created that I didn’t care for have been well received while things I thought were home runs fell dead silent. That’s the way it goes. You have to just keep moving forward.

As a business if you’re brand isn’t out there no one has a chance to find it. Whether they choose to interact with it is up to them. I’d rather have people deciding whether or not they like my business, programs, or content than for them to not have an opinion at all. If they know about it then I know the message is at the very least getting out there. One way or another I at least have a shot.

If you’re looking to build your business, I hope this helps in some way. Your success in business doesn’t mean that it’s at the expense of my business or ventures. Why not celebrate the success of others rather than worry about what you’re missing out on? The pie is big enough for all to succeed.