Explore your voice in sports

Technology has created some great things. The most important component I believe is that is has created opportunities. These opportunities allow someone like me a platform to create something out of nothing. When I started Floorball Guru I had no voice in the market. In fact, when I did research leading up to my business I noticed a lack of voices pertaining to Floorball. I saw a huge opportunity in Floorball and I wanted to explore that in my life and in others.

Along the way I’ve had many people comment about the business. They like it, they don’t, and all of the above. However, one of the main things I hear is, I wish I could do that. That comment always baffled me, as if there was something physically stopping you from doing something. Some will complain about a lack of knowledge or education on a topic or process but do nothing about it. You’re in luck. I’m going to help you out so if you’ve been pondering starting your own blog, podcast, or website you have what you need.

There are many things that you need to do when starting out. Whether it’s a blog, vlog, or podcast. First and foremost, you need to develop content. If you’re really going to do this, you need to have content for people to consume. Consistency with any brand is key, and some of the pitfalls people fall into is developing content as they go instead of planning ahead. To get ahead in business you need to maximize your time and energy, so you can continue onto the next evolution of your product.

My method for doing this was to be ahead of the game. Before I launched my business, I had one-year worth of content written. I didn’t stop there and kept writing until I had the next year done. My goal was to always be ahead of the game. This is important because it has not only made the process easier, but it has helped simplify my workload while providing more opportunities to do other things. All of this helps expand the brand and message I’m working to put out there.

The next step is to develop your network. If you’re going to do a newsletter you need to capture data to send it to people. To do this you’ll want to start developing a list of contacts. If you were to sit down right now, would you be able to come up with 1,000 email contacts that you could connect with. If not, what do you need to do to make that happen? As you move forward you should always look to capture this data to plug into your process.

While you’re doing all of this you’ll also want to figure out what your brand will be. Go online and checkout what’s available. The last thing you want to do is build a company or brand that’s already taken. Do a simple domain search and verify with the name you’re looking at. Domains don’t cost much to get started so best to grab one before you lose it, if it’s not already been taken. Next, go onto social media and do the same thing. It doesn’t matter if you’re posting anything or not. This process will likely shape in some ways the name of your business or brand.

Obviously, I’m missing a few things to do along the way. I didn’t talk about business structure, filing as a business, necessary fees or things like that. Each state has different requirements for starting a business and the business structure. I’d recommend reaching out to your local state offices to help you in that process. That process is just one more step in the line of steps you’ll need to take. All of this may look and sounds daunting, and to some degree it is. However, if you’re motivated, but in the work and are consistent you’ll more likely to be successful along the way.

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