Floorball, like all developing sports are fighting tooth and nail for recognition and validity in the sporting world. It’s the struggle for all emerging sports. If you spend a little time digging you’ll likely be amazed at the plethora of sports that are out there in the world. While some may only focus on the more worldwide popular ones (American Football, Football (soccer), Basketball, Baseball, Cricket, Hockey, to name a few) there are so many other emerging sports that could change the landscape of popular sports.
Floorball is one of those emerging sports that is pushing to become mainstream world-wide. It has all of the ingredients of being a success, and in some ways it is, though in its current form hasn’t quite pushed into the upper echelon. I think that a key portion of it’s long-term success lies in North America. What can be done? How can Floorball push through the noise of other competing sports and steal a larger share of the market?
What’s the best way to attract a larger group of people to anything? In the digital age it’s all about going viral, and the impact that viral content can generate. Floorball has seen some of that attention online, specifically through zoro or trick videos. Some of these videos generate thousands of hits and help draw some attention to the sport. However, it’s not the game changer the sport needs.
The best method is to look at what other sports are doing well and copy it. I’m not saying don’t get creative, but there’s one surefire method to grow an emerging sport. To get as many kids playing as possible. This should come as no surprise if you follow me. I firmly believe this wholeheartedly, and carry this out myself. Here’s the catch. Other sports won’t like it, and won’t welcome the new competition for resources, kids, or space. However, in North America Floorball pails in comparison to awareness, education, player and coach development as other sports.
In my ideal world I would be able to get in front of large groups of people around the country and train them on the sport, and how to be successful. There are times I’m able to do this, but mostly I can’t. As a collective we need to be creative. We need to be creating more resources to break down barriers. We need to be looking at what’s working and figure out how to build it out at scale. It boggles my mind that more Floorball companies aren’t popping up, or that established ones, specifically those overseas, aren’t investing in Floorball development in North America. It’s probably one of the last and largest markets to grow heavily. I think it will happen, but I think a lot of people are just watching to see what will happen before they decide to get involved.
Floorball is already a stick and a ball sport so it’s got that going for it. Like other emerging sports it has a huge potential to steal market share, but it needs to think small before growing big. I think focusing on grassroots development and supporting that through basic recreational play, classes, and leagues are what will make Floorball a household name. While it will take some time to happen it’s exciting to be here on the ground floor working to do just that, and see how it will evolve over time.