What to do if you can’t find space

Everyone starts somewhere. It’s easy to look at what other people are doing and feel like you’re not able to move forward. Too often we spend our time comparing what we don’t have instead of looking at what’s available.

For many there are a number of excuses not to do something. When it’s starting something new, the excuses range from lack of funds, lack of knowledge, or lack in place to play. That last part is one of the more challenging parts, and by far the most important. Without a place to play you can’t do a lot. However, if you lack a facility there are always options available if you’re willing to look and get creative.

When looking for a place to play most people tend to look indoors. It’s a great way to go if you’re able to. We’ve been a fan of creating partnerships with local parks and recreation departments, or other businesses to help facilitate programming. Doing this will likely open up a variety of opportunities. However, it’s not the only option. Sometimes renting space, or at least getting on the docket is key.

If the weather is warm there are a lot of opportunities looking at tennis and basketball courts. Depending on the location you may find you have a lot of options at your disposal. There are a lot of benefits to getting outside. Fresh air, sun light, and more importantly for your program exposure. If you’re smart, you’ll want to try and position your program/event in a location that can be readily seen by others.

When I ran youth soccer programs, we did just that. Often, we in local parks not on soccer fields. We knew we had more competition for that space, so programs were designed to fit into different spaces. When possible, fields were set up in proximity to playgrounds. With additional signs and branding we were working to capitalize on free marketing. This method worked to further interest and future sales into the program. Parents saw what we were doing and wanted to get their kids involved.

In a crowded market doing whatever you can to stand out matters. It can be something small, or something big. It all depends on what you’re willing to spend in the end. If you can kill two birds with one stone and do it cheaply all the better. Floorball is no different. Kids watching other kids have fun sells the product. Parents want to get their kids active and involved so it’s a no brainer to take the game outside.

One thing to be aware of. Floorball blade are plastic. As such, they will wear quicker on asphalt. It’s not the end of the world, and most people won’t really care. One of the nice things about the equipment is that blades when worn down can easily be replaced and rather cheaply.

So when you’re looking to start or plan your Floorball program don’t be afraid to look outside at what’s around you. In most cases these locations are in greater supply, lower demand, and lower rental cost.

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